CampusRN/Hodes Survey Reveals Top Drivers For RNs When Choosing Employer, Career Path
Wednesday, May 20, 2009
Bernard Hodes Group, a leading provider of integrated talent solutions, and CampusRN, a leading job board and careers web site dedicated to health care students, today announced the results of a survey of college students pursuing degrees in nursing.
The survey reveals students’ top drivers for choosing a career in health care as well as reasons for choosing an employer. The information assists employers with understanding how to better adapt their recruiting approach when reaching out to candidates.
“Careers in health care are still pursued by those whose main motivation is to help others and to work in an industry where compassion towards others is important,” said Karen Hart, senior vice president, Bernard Hodes Group. “For employers concerned about losing staff due to retirement and attrition, the good news is that an overwhelming number of those surveyed would choose their career all over again if given the chance. So employers can conclude that new entrants into the workforce are dedicated to staying.”
The online survey was conducted among 661 full- and part-time undergraduate nursing students. Some survey insights included:
- Seventy-eight percent of those surveyed chose a career in health care out of a desire to help others.
- The majority of those surveyed (98 percent) would choose a career in health care again if given the opportunity to do so.
- When choosing an employer, most students (54 percent) consider salary as the top attribute, while hours and scheduling, benefits, and management quality (all at 45 percent), and tuition reimbursement (41 percent) round out the top five attributes.
- Online job sources are still the most popular career sources, with 83 percent mentioning their use when searching employers. Half (51 percent) still prefer career fairs.
- With the majority of those surveyed (84 percent) spending part of their time on social networking sites, health care employers may want to consider establishing a presence on these sites to reach potential candidates with recruitment messages.
To access the full report, please visit http://www.hodes.com/studentnurses.
To view an archive of the Hodes/CampusRN Student Nurse Research Study presentation, please visit http://breeze.hodesiq.com/p13479547/
About Bernard Hodes Group
Bernard Hodes Group is a leading fully integrated talent solutions provider, Bernard Hodes Group (http://www.hodes.com) offers solutions that often combine multiple service offerings from the Company’s core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (see http://www.hodesiQ.com). All solutions are developed and measured within the company’s 360-degree process methodology. The company’s Health care Division (http://www.hodes.com/industries/healthcare/index.asp ) is staffed by RNs with clinical, managerial and recruiting experience. In addition, Bernard Hodes Group has health care strategists in many of its offices nationwide. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a part of Omnicom Group, Inc., (NYSE - OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.
About CampusRN
CampusRN.com, a subsidiary of CampusCareerCenter.com, has been designed solely to service the needs of nursing students and potential employers industry wide. With this tool, students can actively seek employment through viewing current job openings, get competitive research on employers, compensation, and compare various career options within their field. Employers have the opportunity to reach nursing students directly with current openings before they graduate and enter the highly competitive job market.
posted in: Employer News, University News
